The Practice

Seth Godin

  • Creative is a choice.
  • Avoid certainty.
  • Pick yourself.
  • Results are a by-product.
  • Postpone gratification.
  • Seek joy.
  • Understand genre.
  • Embrace generosity.
  • Ship the work.
  • Learn from what you ship.
  • Avoid reassurance.
  • Dance with fear.
  • Be paranoid about mediocrity.
  • Learn new skills.
  • Create change.
  • See the world as it is.
  • Get better clients.
  • Be the boss of the process.
  • Trust your self.
  • Repeat.